THE NEXT DANCE

Poster Design, Digital Banner Design, Motion Graphics

Project context:
Project for Core 2 at Parsons School of Design, New York.  
Promotional Public Communication that confronts aspects of medium and size through the design of a poster and supporting digital banner advertising. The text was provided in order to create a information hierarchy.

The poster promotes an event about three documentary films about dance, that have the underlying idea of connecting the past and future.





















The design represents the three documentaries through three dancing hands. The images were originally black and white to represent the past, and then were glitched to create a futuristic look.
All the elements are arranged in a grid of three dynamic columns that evoke a vertical movement of the film rolls.